Effective and Compliant Testimonials
SAMPLE FORMAT FOR A GREAT TESTIMONIAL
Exploring the Core Values: MEET & TALK
March 22, 2017 | Ben Woodward Meet and Talk. All other activities in your business flow from these two behaviors. When you meet someone new, the first objective is to get to know them and establish rapport. As you follow up with them and show genuine interest, you can develop [...]
Exploring the Core Values: COMMUNICATION
March 11, 2017 | Ben Woodward What Kind of Telephone Pole Are You? Many years ago two businessmen were traveling through cattle country in Argentina. A bush fire had swept through the land a few months earlier, leaving many fences and telephone poles burned to the ground. While the wires [...]
Taking Personal Responsibility For Your Home Business
February 11, 2017 | Ben Woodward Aristotle once said, “The least initial deviation from the truth is multiplied later a thousand-fold,” (On the Heavens, book 1, chapter 5, lines 8–10). If a baseball pitcher lets go of the ball just one inch away from where it should be released, the ball will end up [...]